Most marketing agencies that invest in GoHighLevel, a CRM and marketing automation platform popular with digital service businesses, spend the first several months working against it rather than with it. The software is comprehensive, which is another way of saying it requires real effort to configure well. Pipelines need designing from scratch. Sub-account structures need to match how the agency actually onboards clients, not how a default template assumes it does. Automations need writing, testing, and adjustment before they behave the way anyone intended.
Umar Hafeez has spent nearly four years, by his own account, helping agencies skip that part. Based in Lahore, Pakistan, he runs a small team offering GoHighLevel setup and support, web development, automation configuration, branding, and ongoing platform management for marketing agencies and coaches worldwide. The operation runs under his name rather than a distinct company brand.
Getting the Build Right
The approach Hafeez describes on umarhafeez.com/services starts with how a client’s business actually operates, then builds the GHL infrastructure around that reality. For agency setup work, that means custom pipelines mapped to the client’s specific sales process, sub-account structures matched to their onboarding workflow, automation sequences for lead follow-up and client reminders, calendar and booking configuration, and a handover walkthrough. Web development projects run on Showit, Squarespace, or Wix and connect to GoHighLevel from day one, so forms, calendars, and tracking feed into the same system from the start rather than being assembled separately and bolted together afterward.
One service addresses a problem agencies tend to create for themselves at the point of client delivery. When a GHL setup goes out the door, the client typically needs considerable guidance just to use what they have paid for, and the agency absorbs those hours. Hafeez’s team builds custom screen-recorded video walkthroughs tied to the client’s specific account and pipelines, then delivers them as a private library the client can return to independently rather than calling in.
The Years Before
The professional background Hafeez describes on his website followed a harder path than most founder bios suggest. He left prior employment without a secured alternative, spent an extended period without steady income, took a short-term position that ended badly, and decided he was done returning to employment. He stayed hand to mouth for another year after that decision.
Then, he says, he found a single client who has remained with him since. That relationship, in his telling, taught him more about running a business than anything he read or watched during the same period. What it produced: an understanding that keeping a client matters more than finding the next one, and that how you communicate when things go wrong is what the working relationship actually runs on.
According to the company’s portfolio, the operation has completed more than 25 projects across GoHighLevel, Showit, Squarespace, and Systeme.io. One arrangement stands out across the portfolio pages. Donnacode, a coaching agency, appears throughout as a co-partnership spanning more than a year of ongoing work covering full agency system builds, branding, automation sequences, and support across multiple client accounts.
Hafeez says the client roster is kept small deliberately. Doing fewer projects properly is the stated preference over adding volume at a cost to the work.
Two More Arms
The 1:1 coaching side works with clients who want to understand their own platforms rather than hand off management. Hafeez describes the format as working sessions rather than a structured course: he and the client open the client’s actual account, work through what the client needs to learn at the client’s pace, and he sends a written summary after each session so nothing covered gets lost.
The other arm is a template library, available on Etsy, with ready-to-install configurations for GoHighLevel, Showit, and Systeme.io. His site describes each template as documented and structured so buyers can customize without having to pull everything apart to understand how it was built.
