The idea for Kodiak Mountain Stone came from a manufactured stone catalog in a client’s office.
Jeff Heggie was working as a branch manager at ATB Financial in Cardston, Alberta, when he noticed the catalog during a routine visit. Something in it caught his attention. Not long after, he left the bank to co-found a stone manufacturing company with that client, Dal Zemp. Their first factory opened in Cardston in 2005. A second followed in Springville, Utah, in 2006.
Over the years that followed, Kodiak Mountain Stone grew well beyond manufacturing artificial stone veneer. The company expanded to include natural stone, brick, acrylic stucco, and lightweight concrete fencing, with retail locations serving homebuilders and distributors across Canada and the United States. The 2008 housing downturn forced a strategic pivot. Kodiak redirected toward renovation work and, as Heggie described in coverage by Spotlight on Business Magazine, eventually repositioned from pure manufacturer to a broader supplier and retail model. The company closed during the pandemic, ending roughly 15 years of operation.
Fifteen years running Kodiak left Heggie with something that most coaching credentials cannot replicate. He came out of it understanding what building a business through real market cycles actually requires: managing cash, building teams, maintaining distribution relationships, and sustaining the kind of daily execution that no business plan accounts for in advance. He describes his experience spanning sectors including manufacturing, retail, distribution, real estate, financial services, consulting, and health and wellness as covering more than 20 years.
Running alongside all of that was a coaching life. Heggie had competed as a professional rodeo cowboy before entering banking, and after Kodiak he spent more than two decades coaching basketball at various levels, including working with his own children’s teams through their school years. Sport gave him something his years in business reinforced: an understanding that preparation and mental consistency are not supplementary to performance. They are the performance.
That belief shapes how he works now. Through Jeff Heggie Coaching, he runs programs for business owners, entrepreneurs, and athletes, each built around the premise that the skills required to compete well and the skills required to build something durable are far more closely related than most people treat them.
The Entrepreneur Coaching Group focuses on helping founders and business owners develop the systems and habits needed to operate at a higher level. The emphasis, Heggie says, is on daily action and consistency rather than motivation that fades once the initial energy burns off. He works frequently with people who already lead teams or run businesses and are looking to bring more discipline and intentionality to how they operate rather than more information.
His work with athletes centers on The Confident Athlete Program, co-created with mental game coach Tami Matheny. The program addresses the mental side of competitive sport: self-talk, visualization, body language, and the psychological habits that separate athletes who perform well under pressure from those who don’t. The physical side of sport collects most of the attention and most of the coaching hours. The mental side, Heggie and Matheny argue, is at least as consequential.
The two co-authored Challenger Deep: Athletes Rising Above Adversity, a collection of stories about athletes working through significant setbacks. Each story in the book closes with specific, actionable steps, grounded in the argument that adversity is instructive when met with the right framework. A companion podcast of the same name, which Heggie and Matheny co-host, extends that conversation with additional athlete interviews.
A more recent addition is the 4 Week Win Challenge, a structured four-week program built around one observation Heggie says he encounters constantly. Most people know what they should be doing. The problem is that they stop doing it. The program creates a defined window with clear priorities and built-in accountability for people trying to build routines that outlast the initial motivation.
Part of Heggie’s current work focuses on entrepreneurs who want to build businesses in health and wellness, particularly coaches, fitness professionals, and business owners with existing networks who want to add something new alongside what they are already doing. The approach here is the same as the rest of his coaching: no shortcuts, no promises of fast results, and a structured focus on the mindset and daily habits that any legitimate business requires to develop over time.
Heggie describes the philosophy behind all of it as building toward what he calls “a life of abundant choice,” having enough confidence, resources, and options to make decisions based on purpose rather than circumstance. It is language that could come from any number of coaching platforms. Coming from someone who left a rodeo circuit to run a bank branch, then quit banking to open a stone factory, then spent the better part of 15 years learning what that actually costs, it carries a different weight.
